Pay Per Click

Success 2016

Restaurant Chain
18 #1 positions in Google
$3 million in new revenue


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Pay-Per-Click Marketing: Using PPC to Build Your Business

What is PPC (pay-per-click) marketing?
Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically. You know those sponsored ads you often see at the top of Google’s search results page, marked with a yellow label? That’s pay-per-click advertising ere’s how it works: Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That’s why it’s called “pay per click.”) When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more to your business than what you pay for it. For example, if you pay $10 for a click, but the click results in a $300 sale, then using PPC is a no-brainer.

Ultimately, pay-per-click marketing is good for everyone:

  • It’s good for searchers – Research indicates that searchers paid search ads more often than any other form of digital advertising. This means that people really don’t mind being advertised to, provided that the products and services advertised actually fit the searcher’s needs.
  • It’s good for advertisers – Advertisers are offered a unique means of putting their message in front of an audience who is actively and specifically seeking out their product.
  • It’s good for search engines – PPC enables search engines to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream.


Automotive Supply Company – First and second page ranking Over $3 million in sales
Restaurant Chain – 80 + First and second page rankings and over $3 million in new revenue
Medical Service Company – 30 #1 positions in MSN and Google and 2.7 million in new revenue
House Cleaner “Start Up” – 20 1st Page Rankings on Google, Numerous 2nd page Rankings & Added 37 new clients in 7 months
New Home Builder – 30 New 1st Page Rankings, 60 2nd Page Rankings & Went from 52 homes a year to over 110 per year
National Restaurant Chain – 25 #1 keywords on Yahoo over $2.4 million in sales
Local Laundromat – 15 1st page Rankings & $5,000 in New Revenue per Month
Jewelry Store – 41 #1 positions in Google, Yahoo! $1.2 million in new revenue
Steel Building Supplier – 290 1st page Google Rankings, 60 new leads per month & $1.2 million in new revenue