Search Engine Optimization

Success 2016

Jewelry Store
41 #1 positions in Google, Yahoo!
$1.2 million in new revenue

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SEO, what does that acronym mean to you For the majority, it is the same as looking at Greek. SEO is the acronym for Search Engine Optimization. Search Engine Optimization is the method of purposefully making changes to a website to positively change the visibility in a search engine’s un-paid, organic search results. 70% of all clicks, when a search is performed, are in this area.

When search engine optimization is mentioned, the first thing people think of is keywords. We have been conditioned to think that keywords are the focus of SEO. Thus, they want to target specific keywords they deem important and want to focus their energies on them to maximize visibility for potential customers. Keywords are a big part of SEO but are not the end all. Keywords are a good measurement tool and traceable.

We know that if your visible that’s one thing, but if your phone is not ringing or business is not coming through the door, then what good is it We understand the bottom line is profit and ROI. Our first objective is to determine what is important to you. Are you focused on branding or lead generation Your answer to that simple question tells us what we need to do next.

We know that if your visible that’s one thing, but if your phone is not ringing or business is not coming through the door, then what good is it

The name of the game in SEO now is content. What that means is your content informative, engaging, relative, and fresh. All of these have bearing on your SEO. Fresh, engaging content is ranked higher than boring, stagnant content.

When IMI optimizes a site, we consider many different criteria to determine whether a site is fully optimized or not.

SUCCESS 2016

House Cleaner “Start Up” – 20 1st Page Rankings on Google, Numerous 2nd page Rankings & Added 37 new clients in 7 months
Steel Building Supplier – 290 1st page Google Rankings, 60 new leads per month & $1.2 million in new revenue
Local Laundromat – 15 1st page Rankings & $5,000 in New Revenue per Month
Automotive Supply Company – First and second page ranking Over $3 million in sales
Medical Service Company – 30 #1 positions in MSN and Google and 2.7 million in new revenue
National Restaurant Chain – 25 #1 keywords on Yahoo over $2.4 million in sales
Restaurant Chain – 80 + First and second page rankings and over $3 million in new revenue
Jewelry Store – 41 #1 positions in Google, Yahoo! $1.2 million in new revenue
New Home Builder – 30 New 1st Page Rankings, 60 2nd Page Rankings & Went from 52 homes a year to over 110 per year

SEO TIPS

KEYWORDS

Keyword strategies are based on type of keywords (national, local, or combinations), number of keywords, and feasibility of achievement within market forces.

Traffic

It is vital to monitor organic search over time to determine the effectiveness of the keyword selections to drive potential clients to the website.

RESPONSIVE DESIGN

A positive is people visiting your website on a mobile device or tablet is much more likely to become paying customers, or engage with your company.

USER EXPERIENCE

We look at how much time visitors stay on your site and how many pages they visit. We want to know every step of their visit so we can determine user experience

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CLIENTS SAY

Lynn Parkerson

President-Owner

Acme Sign Company has been working with Internet Digital Marketing for several years. IDM did a complete redesign of our website and delivered above and beyond our expectations. They are professional, dedicated, and responsive to our ongoing needs. What is particularly exceptional about their team is that they are marketers at heart and understand the commitment to excellent customer service. We at Acme Sign Company highly recommend Internet Digital Marketing.